STARTUP OF THE WEEK - FORK MEDIA
Company: Fork Media
Legal Name: Fork Media
Headquarters: Mumbai, Maharashtra, India
Founding Date: 2013
Founder: Samar Verma and Upen Rai
CEO: Samar Verma
Native Advertising, Contextual Advertising and Performance Marketing are the three pillars that make Fork. Fork Media is an independent digital solutions company helping brands and publishers through data-backed intelligence. Their tools help the clients communicate with the right audience across all platforms. The firm constantly innovating and looking to put intelligence in the heart of conversations.
Mumbai-based digital ad-tech company Fork Media by Samar Verma and Upen Roop Rai in 2013, both of whom recently stepped down from leadership positions at the Times Group. Fork Media is a flagship platform that provides a suite of native advertising solutions for publishers that enable clients to activate, deploy, and manage ad placements across media properties. The Company offers advertisers innovative content-led marketing solutions, high engagement ad formats and exclusive access to the country’s leading publishers across the online, mobile and video platforms.
Unlike the typical ad network, Fork Media puts the brand before measurability and has created a unique index that helps the advertisers reach out to their intended audience via the right publisher collaboration. The Company leverages cutting-edge machine learning, computer vision and big data solutions to create contextually relevant advertising for brands across publisher mediums. This enables publishers to unlock the alternative revenue streams and advertisers to create richer brand messaging to the right target audiences. Further, the firm has created the biggest differentiator in the market with its core proposition – the content marketing arm the THINKTANK, which is the network’s in-house of ideation, content creation and design cell. FORK MEDIA'S biggest asset, besides its people, is its rapid execution and deployment ability across content and formats.
India's fastest growing publishing and ad tech media company, Fork media pushing its flagship platforms Native ad platform Brand Press and Impulse, image recognition and monetisation product. The company also plans to launch its influencer marketing platform, Buzzerati, localising it for regional marketing. Fork Media has tied up with Twitter’s enterprise API platform Gnip to gain access to the social network's audience and content-performance metrics.
The Fork Media is based in Mumbai with offices in Delhi, Bangalore, Egypt, Oman, UAE, Saudi Arabia, Bahrain, Singapore and Indonesia. The Company also owns: - Rappio (acquired in 2017) - Inuxu (acquired in 2016) - Spid Info Media (acquired in 2015) Fork Media houses publications include: - Hauterfly - Bollyworm - Curly Tales - IGN India.
The company has inked deals with media houses like HT Media Group, India Today Group, NDTV, The Hindu, Sports360, Elle Arabia, Motivate Group and the Khaleej Times.
Fork Media also operates curated content sites including Hauterfly, a leading women’s beauty and lifestyle magazine, a Bollywood gossip and entertainment blog, Bollyworm and Curly Tales, a platform on travel, trends, foods, and insider tips to help you during your travels.
The Company was awarded the Deloitte Technology Fast 50 India and APAC, FT 1000 High-Growth Companies APAC, and India Emerging Global 20 awards. The Fork's brand-first philosophy, authentic branded content solutions and multi-screen platform reach an audience of more than 100 million users per month.
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